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Connecticut Leads 39-State Investigation Into Juul’s Marketing

Seth Wenig
Juul products are displayed at a smoke shop in New York in 2018.

Connecticut Attorney General William Tong says a multistate coalition has expanded its investigation into Juul Labs, the country’s largest marketer of vaping products. 

Tong leads the 39-state investigation. He says it’s looking into alleged deceptive marketing practices by Juul as it promotes its nicotine delivery devices to youth.

“Where they convince people that this is a safe alternative to smoking, it’s not. To convince people that it helps people stop smoking and curbs their addiction. It doesn’t. And to understand whether and how they are targeting young people.”

Tong was at Hillhouse High School in New Haven. He spoke with a group of students who said they are aware that they are the target of Juul marketing. A federal government study found that more than 5 million U.S. youth reported using e-cigarettes in 2019. That’s up from 3.5 million the year before.

As WSHU Public Radio’s award-winning senior political reporter, Ebong Udoma draws on his extensive tenure to delve deep into state politics during a major election year.
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