Parth Shah
Parth Shah is a producer and reporter in the Programming department at NPR. He came to NPR in 2016 as a Kroc Fellow.
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This week on the Hidden Brain radio show, decision-making. We learn why we often stumble when trying to make ourselves happy, and why certain decisions leave us wondering "what if?"
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As a society, we talk about sex more openly today than ever before. But so much still goes unsaid. This week on the Hidden Brain radio show, complicated stories of intimacy and attraction.
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How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.
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This week on the Hidden Brain radio show, we dig into the culture and psychology that determines the foods that make us salivate and the scents that make us squirm.
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We all know the downsides of being poor. But what about the downsides of being rich? This week, we explore the psychology of scarcity...and excess.
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Decades ago, a group of women accused a prominent playwright of sexual misconduct. For the most part, the complaints went nowhere. In 2017, more women came forward. This time, people listened.
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How many ads have you encountered today? On this week's radio replay, we discuss the insidiousness of advertising in American media.
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It doesn't just keep them entertained. New research highlights an unexpected positive impact — and also shows that when a parent sings to a child, the parent can benefit, too.
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How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.
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Economic theory rests on a simple notion about humans: people are rational. But a half century ago, two psychologists shattered these assumptions.