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Connecticut News

Connecticut Relaunches Locally Grown Agriculture Program

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Lea Trusty
/
WSHU

Officials have relaunched the Connecticut Grown program with a new logo and brand to focus on food produced in the state. 

The Connecticut Department of Agriculture surveyed more than 1,700 consumers, providers and partners to help on this rebrand of the state’s agricultural sector that contributes more than $4 billion to the economy.

Governor Ned Lamont calls the program "vital in the creations of jobs, reliability of resources and accessibility of fresh, healthy food for families in every ZIP code.”

He hopes the rebranding campaign will encourage residents to buy local produce.

The program was founded in 1986 to help promote all Connecticut-based products.