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Gun Control Advocates Seek Remington's AR-15 Marketing Files

Ted S. Warren
Micheal Thompson holds an AR-15 rifle while taking part in a gun-rights rally in January at the Capitol in Olympia, Wash.

As the lawsuit brought against Remington by families of the victims of the 2012 Newtown shooting proceeds in Connecticut courts, critics of the firearms industry are looking to get information on how the gunmaker markets its products.

Attorneys have largely focused on the discovery process of the trial. They hope to turn up company documents that suggest Remington intentionally marketed its AR-15 rifle toward at-risk young males.

Attorney Joshua Koskoff spoke in March, after Connecticut’s Supreme Court sided with the plaintiffs.

“There are the advertisements that feature a lone gunman on an empty battlefield. There are the images that promote the masculinity of the weapon that is meant to be conferred by simply buying an AR-15.”

A spokesperson for the Newtown, Connecticut-based National Shooting Sports Foundation said the shooter, not Remington, was solely responsible for the shooting that killed 20 children and six educators.

Davis Dunavin loves telling stories, whether on the radio or around the campfire. He started in Missouri and ended up in Connecticut, which, he'd like to point out, is the same geographic trajectory taken by Mark Twain.