Two weeks before Kickstarter launched in 2009, Jill Sobule released her own crowdfunded record, California Years. Sobule began her fundraising efforts a year before the crowdfunding behemoth came into existence. She told Ophira Eisenberg, host of NPR's Ask Me Another, that Kickstarter's founders even contacted her to gain insight on the crowdfunding process: "What an idiot! Why didn't I think of making it as a business?" she said.