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Ski Resorts Looking To Profit From China's Growing Middle Class

Aspen Skiing Company is one resort that is trying to profit from China's growing middle class by wooing them to its slopes. (Aspen Skiing Company)
Aspen Skiing Company is one resort that is trying to profit from China's growing middle class by wooing them to its slopes. (Aspen Skiing Company)

The Chinese middle class is growing, and so is their disposable income.

Colorado’s ski resorts are trying some new tactics to attract Chinese tourists to the slopes. Marci Krivonen of Aspen Public Radio reports.

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