This Month’s radio is a 1937 Truetone model D-724. It would have been be a bit more attractive in the parlor of a late 1930s household than the military/ commercial receiver that was featured last month. It is however, technologically similar in many ways. Most importantly, it could receive short wave broadcasts or “overseas wireless” as it was often referred to. The radio reflects the growing popularity of short wave reception brought on by a few factors. First, America was a nation of immigrants, with many fresh from foreign lands or first generation, and short wave allowed them to stay in touch with their country and culture, often with broadcasts in their native language. Second, the radio listening public was eager for fresh and diversified programs much the same as we crave more choices of cable and satellite channels today. Third, with political unrest in Europe and the far east, radio provided a “real time” way to stay in touch with what was transpiring. Governments were fast to discover the propaganda value of short wave radio.
The medium size wood cabinet table radio was a compact alternative to the large floor console while not sacrificing features or performance. Although Truetone was marketed to the average working class family, it was a quality design and a good performer. Hooked to an outdoor long wire antenna, the radio could receive just about anything that the listener wanted to hear. The set is a seven tube Superheterodyne receiver with four knobs, volume, tone, band selection, and tuning. It could receive the broadcast band though 16 mHz which gave the listener most of the popular short wave bands plus frequencies used by marine, aircraft, amateur operators, and even the local police at the time. It featured the relatively new automatic volume control (AVC) circuit to keep the loudspeaker volume constant even when the received signal faded in and out. The radio also came with the newly introduced "tuning eye" which appears in the pictures as the green glow above the dial. It gave a visual indication of when the radio was properly tuned to a station as well as an indication of signal strength.
The Truetone radio company was located in Kansas City, Missouri and was a division of the Western Auto Supply Company. The radios were sold exclusively through the Western Auto supply stores. Truetones were often known for their colorful dials that often included the call signs of popular AM band broadcasters and even some international short wave stations
Collector's tip: Truetone radios were produced in large quantities. This and similar models are not too hard to find. When restored to working order they are a nice sounding, good performing radio for day to day use.
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